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How to Stop Emails from Going to Spam... Permanently

Updated: Jan 7, 2023

Emails ending up in the spam box is a common everyday problem and for many people, this is standard practice, but it doesn't have to be, and there's a way you can fix it for good.

spam guy sends your email to the spam folder

As you may know, emails going to spam is a problem that can significantly reduce the effectiveness of your email marketing campaigns, but this isn't just a problem for marketers and domain owners. It's a problem for everybody. This can happen when sending emails to a client, a colleague, or even your boss. It causes frustration, burnout, and a general feeling of fatigue. In this article, we explore some of the main reasons why your email has been going to spam and how you can prevent this from happening again.


So, why do emails end up in the spam folder?


There are several reasons why emails might end up in the spam box. Some of the most common include:

  • Spammy subject lines: Using certain words or phrases in your subject line, such as "free," "earn money fast," or "double your income," can trigger spam filters.

  • Unsolicited emails: Sending emails to people who haven't expressed an interest in receiving them is a surefire way to end up in the spam folder. This is especially true if you're sending emails to a large number of recipients at once.

  • Poor email reputation: If a sender's IP address has a history of sending spam emails, it can lead to emails from that IP being flagged as spam.

  • Incorrectly configured email server: If your email server isn't set up correctly, it can cause your emails to be flagged as spam.

  • HTML formatting issues: Incorrectly formatted HTML can also lead to emails being flagged as spam.


Its a Problem You Can Fix Yourself

captain spam visibly upset his emails are going to the spam box

All you have to do is reset your DMARC record: DMARC is a security protocol that helps prevent email spoofing. DMARC, or Domain-based Message Authentication, Reporting, and Conformance, is a security protocol that helps prevent email spoofing. By resetting your DMARC record, you can ensure that your emails aren't flagged as spam. This shows your DNS provider that you are a real email sender and not a bad spammy robot.


To reset your DMARC record, follow these steps:

  1. Locate your DNS (Domain Name System) provider. This is the company that manages your domain name of your website and controls your DMARC record. Like Google Domains, NameCheap, or Godaddy

  2. Log in to your DNS provider's account and find the section where you can manage your DMARC record. This is usually located in the "DNS settings" or "email settings" section.

  3. Look for the DMARC record and click on it to edit it.

  4. Change the DMARC policy to "none." This will reset the DMARC record and allow you to start fresh.

  5. Save the changes to your DMARC record.

It's worth noting that resetting your DMARC record may cause your emails to be flagged as spam temporarily. This is because spam filters need to re-evaluate your emails based on the new DMARC record. However, this should only be a temporary issue, and after a few days, your emails should start being delivered to the inbox again.


Once you've reset your DMARC record, it's important to monitor it regularly to ensure that it's configured correctly and that your emails are being delivered to the inbox. You can do this by using domain tracking methods like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). These methods help prevent email spoofing and improve email deliverability and open rates.


In addition to resetting your DMARC record and using domain tracking methods like SPF and DKIM, there are a few other things you can do to improve the deliverability of your emails and prevent them from ending up in the spam folder. These include:

  • Improving email deliverability: There are a few ways you can improve the deliverability of your emails, such as maintaining a healthy email list and using double opt-in to confirm that recipients want to receive your emails. You should also make sure to follow best practices for email marketing, such as using a clear and concise subject line and avoiding spammy language.

  • Maintaining list hygiene: It's important to keep your email list up-to-date and free of inactive or invalid addresses. This can help prevent spam complaints and improve your overall deliverability.

  • Monitoring spam complaints: If you receive a high number of spam complaints, it could be a sign that your emails are ending up in the spam folder. Make sure to monitor your spam complaint rate and take steps to address any issues that may be causing your emails to be flagged as spam.

  • Ensuring that your email address and domain are properly configured: Make sure that your email address and domain are set up correctly and that you're using a reputable email service provider. This can help prevent your emails from being flagged as spam.

  • Implementing DMARC: As mentioned earlier, implementing DMARC can help prevent email spoofing and improve the deliverability of your emails. Make sure to monitor your DMARC record regularly and adjust it as needed to ensure that your emails are being delivered to the inbox.

  • Avoiding spam traps: Spam traps are email addresses that are specifically set up to catch spam emails. If you send an email to a spam trap, it can cause your emails to be flagged as spam. To avoid spam traps, make sure to use a reputable email list and avoid purchasing or renting email lists.

  • Using double opt-in: Double opt-in is a process in which recipients must confirm their subscription to your email list before they start receiving your emails. This helps ensure that only people who want to receive your emails are added to your list, which can help improve your deliverability.

By following these best practices and implementing the strategies outlined above, you can help ensure that your emails are delivered to the inbox and avoid ending up in the spam folder. Whether you're an email marketer or just trying to communicate with clients, colleagues, or friends, these tips can help improve the effectiveness of your email campaigns.

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