One of the most common questions businesses ask us is, which marketing campaign drove the most revenue? This can be a difficult question to answer, but why?
People Trust Google Analytics
At first glance, Google Analytics can seem like the most reliable source for tracking sales. After all, it is one of the most widely used analytics tools in the world. But in reality, its not the most reliable source for sales attribution when it comes to Facebook Ads and Facebook ads in particular.
When it comes to sales attribution, there are three key elements to consider: accuracy, transparency, and efficiency. Google Analytics fails in all three of these areas, making it an unreliable source for tracking especially Facebook Ads.
First, accuracy is an issue with Google. It is unable to track the overall effectiveness of Facebook Ads because it does not provide a complete and unbiased picture. This is because Google Analytics does not track users who have converted after clicking on an ad, as well as those who view ad multiple times before actually converting especially if that ad was on facebook or instagram. This can lead to wildly inaccurate results, making it difficult to determine which ad campaigns are actually driving the most revenue.
Second, the reporting associated with Google Analytics is not transparent. It is often difficult to determine how the data was gathered and how it was processed. This lack of transparency can make it difficult to track the actual performance of Facebook Ads. This is because it requires manual intervention to make sense of the reported data. It is not a fully automated system, which can be time consuming and more involved than one would hope.
To ensure that your business is getting accurate and reliable data to track the performance of it's Facebook Ads, it is important to choose an attribution tracking platform that is specifically dedicated to sales attribution and can provide accurate and transparent insights into your sales performance.
At GNR8 Media, we specialize in tracking sales attribution related to Facebook Ads with third party validation methods. We have extensive experience in providing accurate and reliable attribution tracking for businesses across a range of different industries. Our dedicated platform is faster, more efficient, and provides more transparent results than Google Analytics.
We provide comprehensive reporting so you can get a clear understanding of the performance of your Facebook Ads. Our detailed data provides valuable insights which can help inform your future strategies.
At GNR8 Media, we believe that reliable attribution tracking is essential for businesses to be successful in the current digital landscape. By utilizing our specialized platform, businesses can be more confident that their sales decisions are based on accurate and transparent data. If you have any questions about about sales attribution, please don’t hesitate to contact us.